5 undeniable reasons why universities should be using social media

The concoction of education and the social media world offer an exciting arena for those with any sort of digital skills. Educators and administrators alike can use social media marketing and social media as a whole to enhance their programs, get a larger student body and also improve enrollment procedures. If you are looking for ways to start a social media presence for an institution online or enhance an already existing one, here are the reasons why every university needs a powerful social media plan.

Recruitment of students with high potential

The number of students enrolling into colleges and higher education are about to reach 262 million by 2025 worldwide. University administrative bodies are starting to realize the importance of standing out on both online and offline platforms. Recruiting capable candidates and attracting students to your university can be accelerated with a proper and creative online presence of the university.
Creating an online presence may involve providing each department with its own social media facilities and highlighting interesting courses and credits that will be attracting more students.

Staying connected with your alumni

For every university to function and have its social media performance to stay on the edge, funding is a necessity. Having a portal is crucial. Through this portal, established former students of a university can stay in touch with the regular activities of it and donate when they want to. A social media plan will also remind the alumni through an online community about future events and on ways through which they can participate or donate.

Social media plans being implemented for educating

Schools of applied sciences, social sciences, humanities, and art faculties in universities have agreed on using social media as a tool to teach students. 88% of faculties have also agreed on using online videos to educate students. 33.3% of faculties have also reported that they use social media to share information with students. At the same time, blogs and articles have become the most used tools to provide students with information on any particular topic.

Focusing on community engagement and having a social media strategy
Creation of an online presence automatically leads to community engagement and a social media strategy that will help the university’s online profile. A proper social media plan will also lead to gaining an online community of students, which will be beneficial for the students to stay connected with other students and faculty members.

Reflection of the university’s ideals and goals

Apart from sharing content that is light and engaging; keeping users updated about the university’s ideals is also significant. The social media profile of a university should be reflecting the goals the academia wants to achieve through its students and faculties.

College education should be carried on by a community that is healthy, and a university’s online profile is an extension of that community. All over the world, universities and colleges are developing an online presence for their institution and implementing social media strategies to increase their presence on social media. Including a robust social media plan for your university, will only help in gathering more capable students and faculties, taking your university to the ideal rank it deserves!