Political campaigns the world over have gone through radical change. The internet revolution has changed the way people connect with each other now. Instead of getting influenced by only newspapers, most people now are influenced by flashy ads on mobile devices, televisions etc. The Internet boom has increased the reach and specificity of the audience […]

Social Media today is an important platform for communications and marketing in the digital world. Hence, it isn’t a surprise that political parties are also using this platform to campaign in favor of their parties. However, this campaigning must be done following some essential techniques.  BASIC BENEFITS  News Media is a most important platform to […]

Valuable Takeaways On Personal Branding Lessons We Can Learn From Donald Trump Over time, the President of the United States, Mr. Donald Trump has demonstrated incredible staying power, despite the fact that many pundits predicted his campaign would fizzle out. In this post, I would share what you can learn from Trump’s steadfast commitment to […]

What makes a brand? In what way does a brand appeal to the common people? Is it the posh, larger than life image that draws people? Or, is it the simplistic, person-next-door image that makes us feel comfortable with a person turning into a brand? So, what tag would you give the brand Narendra Modi? […]