A group of words which is kept in a hyperlink and can be clicked is known as Anchor Text. Anchor Text provides context about the destination site. So, in SEO, it acts as a ranking signal to Google. Let’s consider an example. If many websites are linked to any particular website using an anchor text “English Poems”, Google will understand that the destination site contains a collection of English Poems. This may help that site to get good ranking positions in Google Search Engine Result pages for keywords related to English Poems.