In, Google AdWords, Average Position is a metric. It helps you to understand the average positions of your ads in Google Search Engine Result Pages. At the top of a Google Search Engine Result Page, there are 4 ad slots. If the average position of your ad is in between 1 to 4, then it can be said that your ad is perfectly placed. Average Position 5+ indicates that your ad is displayed at the bottom of the Google Search Engine Result Page.