Hiring a B2B Social Media Trainer – This Checklist Might Help!

Business-to-business or, B2B is essentially the exchange of products or information between a business and another business. It can sometimes include more than two businesses as well, depending on the situation.

Now, why is a B2B social media trainer required? Because, if you handle social media efficiently, it has the potential to catapult your business to the top tiers. But, are there some guidelines on how to use it efficiently? Yes, there are. And, social media trainers can help you learn the ABCs of that. So, how will you decide who the perfect fit for the role will be?

How to hire the perfect trainer?

A few questions are crucial in choosing a B2B Social media trainer. Asking these questions will help you clear your doubts on who to choose and you can understand what the trainer wants as well.

Experienced in digital marketing

The person should have at least 5 years of experience in this digital marketing field, alongside mastering execution skills for YouTube, Google, Email, online advertising, blogs etc.

Experienced in B2B sales

Marketing won’t do alone. Apart from marketing, the person also needs to have sufficient experience on B2B Sales.

Experienced as trainer/teacher

One of the most important criteria should be the experience they have as a trainer or a teacher. Or, if they have previous experience as a B2B Social media trainer.

Ask for their prior experience

If you get interested in the potential trainer, ask for the plans he/she has for the client. Also, ask for their previous experience as social media trainer. You can understand their credibility and their creativity by this. It’ll be up to you whether you want to go ahead and pick the person.

Check if client requirements match with trainer

See if the client preferences match with the trainer. If it does, it’s all good. If not, you have to get back to the client.

Ask for a demo on training

Before hiring, ask for a demo on the training that they are going to give, or, at least ask them to share experiences of their previous works. This way, you’ll receive proper understanding of what the trainer can do and if they are credible enough to be hired. Also, this demo will help you understand if the team can properly connect with the trainer and vice-versa.

Evaluate their flexibility of work

Try to understand if the trainer is flexible enough to work under all circumstances. In this field of work, flexibility is a key issue that many lack, but without it, there’s no way forward either.

Any marketing department is a risky business. And, especially for B2B sales and marketing, any move that backfires can potentially damage your business. So, in order to play safe, hire the worthiest social media trainer, with who your team can connect and vice-versa. Transparency from both ends is the most important aspect of this. Neither the trainer, nor your team should feel there’s still more room to learn/teach after the stint is done.