How to achieve a successful career in SEO

Look 10 years back!

The terms – Digital Marketing, SEO, PPC, SERP, etc. hardly existed. And today, these are the mostly used, highly searched and frequently discussed terms. Why? The answer is easy. The world is now ‘digital’. So are we. And here comes the relevance of craving for making career in SEO. 

Today, majority of products and services are advertised digitally. The companies send us newsletters via e-mail. And, most importantly, there’s happening a gradual replacement of the traditional marketing process with digital marketing. In this scenario, should career choices remain cliché?

No, it shouldn’t. Hence, the decision of making a career in SEO (Search Engine Optimization) will be the wisest of all. But, before setting out with an indomitable enthusiasm – 

Ask these questions to yourself – 

• ‘Is this career really suitable for me’? 

That’s because, if it is not your cup of tea, you won’t survive long in this industry.

• ‘Do I have enough patience to keep pace with an ever-changing job platform’? 

If yes, it’s all good. You must be ready to enjoy the frequent changes occurring in this industry.

• ‘Am I creative’? 

It is necessary that you bear a creative mind. Not only SEO, other channels of digital marketing are also creativity driven. 

If all the answers are ‘yes’, you are truly born to make a successful career in SEO, the most important component of digital marketing as a whole.

How to proceed further to make promising career in SEO?

Follow the below-mentioned step-by-step guide to launch your professional life of digital marketing, with a special focus on SEO.

• Study and learn about the fundamentals. Understand what SEO is and how it makes an impact on digital marketing at such a large scale.
• Read relevant articles and blogs to gather enough information. The better you know SEO, the more you become job-ready.
• If needed, join a formal course of 2-4 months. Opt for training in SEO management to learn the subject better and deeper. 
• After you have educated yourself properly with the ins and outs of SEO, progress more by creating your personal brand. 
• After that, start applying the acquired knowledge in helping your own site rank higher each day with smart SEO plans. 
• Utilize your knowledge of all the SEO tools and techniques you have learnt. Starting from keyword searching to web analytics, apply them all and make your brand a popular one.
• To be successful at this stage, you must build a powerful network by indulging in social media platforms to expand your business.
• After you are well versed with these technicalities of the job, it is better if you join any reputed company as a fresher. 
• You can opt for internship programmes to enhance your skills and gain experience. 
• You can also start working as a freelancer to kick-start your career in SEO. It gives you much scope to learn, rectify, experiment and become an expert slowly, yet steadily. 

Wishing you all the luck

Keep in mind the advice given above, and follow the guide. You will be unstoppable and unmatchable with your hard-earned expertise. The world of SEO is waiting for your arrival. Make it happen soon!