Introducing you to the key concepts of digital marketing

16 Feb, 2020

Business devoid of digital marketing would be like trying to blossom a sapling without sunlight, air and water. Yes, you’ve heard that right! To become a promising entity online, it’s utterly important to grasp the key concept of digital marketing. Internet marketing is in demand and won’t go out of trend anytime soon. An aspiring job seeker can make a lucrative career in this industry. Things you can do to learn digital marketing:

Join an affordable online program
Get a hang of the fundamental concepts

Gradually, one can enroll for advanced courses to get more meaningful insights. Internet marketing is definitely more than just social media, email marketing or web designing. It encompasses data analytics, mobile optimization and content publication. It’s a cocktail comprising several elements. In this blog, let us talk about the fundamentals of digital marketing:

Table of Contents

SEO tools:

SEO tools are now ruling the popularity charts. It is an ever-changing key concept of digital marketing. Search engines refine algorithms every other day for a better experience for users. But, the basic understanding is to rank the best content up the order. Having said this, let’s learn old-school elements of SEO for a soothing online experience.

A catchy title
A relevant meta description
Header text
Alt description used for images
Description texts that direct users to potential links

Content optimization:

Even if you aren’t a content strategist, you must be acquainted with this fundamental concept of digital marketing. Reading online content must be made an enjoyable experience. Reading habits online potentially affect the web design. Semantics play an important role in this regard. Longer paragraphs make online reading boring. To make the content catchy:

Use short sentences
Break up contents with interesting images
Align them properly

Generating web traffic:

The three-pronged strategy for top rank marketing is to attract, convert and engage. Web users like meaningful, factual contents that captivate their attention. The key concept of digital marketing is to:

Generate promising content
Plan marketing strategies
Keep web users engrossed

This is an effective strategy to bring your web page into prominence.

Paid campaigns on social media:

Almost everyone these days, remains engrossed in the virtual world. The trick is to:

Put out your potential content
Build audience
See the content getting shared worldwide

Now-a-days, social media giants like Twitter and Facebook opt for paid campaigns. These campaigns generate considerable amount of revenue in no time. To attract more audience, a strategic boost is a prerequisite on social media.

Pay-Per-Click (PPC) Online Advertising:

This concept of digital marketing is solely for organic search results. Here, important links are planted into articles. At one click on potential links, engagement is generated. It is designed to reach out to a broader section of the audience. This is done for a nominal price. This service isn’t free.