Let’s discuss about Career in digital marketing & job scenario in India

Digital marketing is perhaps one of the most wanted occupations for many individuals. When you go through some viral videos, interesting blogs etc., you certainly get attracted to them. So why wait? Make the best out of them and start a career that can be productive and educative at the same time. However, career in digital marketing has a long way to go because the internet trend is changing almost every day. Hence, you can experiment with your content as well as techniques. 

Career in digital marketing is now a good option –

Digital marketing surely gives you ample scope to build a prosperous career. And of course, there are valid reasons to support this fact.

• Majority of companies around the world which also includes India operate online. So quite naturally, digital marketing is creating a lot of career opportunities.
• A career in digital marketing is definitely a productive one because of the changing trends. As technology is developing each day, you have to continuously upgrade your digital marketing skills.
• A very important fact is that the digital economy is growing 10 times faster than the traditional economy.
• A career option in digital marketing is just not limited to promoting products in social media. Nevertheless, the scope is wider and you can choose as per your inclination. 

Positions to hold for career in digital marketing –

There are good opportunities in job arena if you focus on digital marketing. And of course, India is one of the prime countries to prosper in this aspect. There are many positions you can achieve if you get into digital marketing. Let’s take a look into that:

• Digital Marketing or Digital Director is a prestigious designation. To attain this position, you should at least have 5-7 years of experience in Digital Marketing. In this position, you have to look after the overall digital marketing strategies.
• Web Developer or Web Designer is yet another position that has grabbed a lot of attention over the years. In this role, you have to be engaged in designing, coding and modifying websites. You have to make sites appealing and user-friendly.
• A career in digital marketing seems very lucrative as you can choose a responsibility according to your interest area. For example, a profession in social media is one of the coolest ones currently. Hence, Social Media Executive and Social Media Manager are very interesting as digital marketing careers. 

Other positions people opt for in digital marketing –

If you want to begin a career in digital marketing, it doesn’t imply you have to choose the above mentioned positions. There are other prospective options as well.

• SEO Expert or Executive is one of the roles that people want to get into. SEO Executives are given the task of getting traffic on the website. This is indeed a responsible task that requires intelligence and massive skills.
• The job of a PPC or SEM Expert can also be taken into consideration. As a PPC or SEM Expert, you have massive responsibilities. Say for instance, you have to manage PPC keywords or split ad groups, or even provide suggestions for graphics.
• Content Marketer is one such underrated yet a very significant designation in digital marketing. If you don’t have an attractive content, the chances of getting more traffic lessen. Thus, the main task of a Content Marketer includes creating content that can go viral.

It is true that there are many other designations in Digital Marketing but that depends mainly upon the company or organization you are working for. Now, you also have the scope of starting your own venture or self-employment, picking up the strategies in digital marketing. India is developing by leaps and bounds in the internet world. Hence, the job scenario for digital marketing is also increasing consistently. Even many institutes are coming up with certified courses on digital marketing.