LINKEDIN PUBLISHING PLATFORMS WILL TAKE YOUR PERSONAL BRAND TO THE TOP!

LinkedIn has about 562 million users as of 2018, and is one of the greatest platforms to form the best kind of networks. It is known to everyone in the professional world that LinkedIn is the only kind of interaction that will help in gaining success!
Personal branding comes into use when you are trying to create a difference on LinkedIn on the publishing platform. But, what is personal branding?

Personal branding is the technique that you use to give yourself a strategic and different position that your clients use to recognize you and your brand! Like every successful brand, your personal brand must combine the hallmarks of your profession. There must be a uniqueness that will separate your brand from others. Using LinkedIn’s Publishing Platform, you will also be able to attract more people to posts that define your brand’s purpose.

How has personal branding taken place before?

One of the best ways to figure out how personal branding has helped others is by looking at examples from the real world.

Heston Blumenthal, who is a celebrity chef, is known for his unique dishes using liquid nitrogen.

David Beckham plays football, but also an underwear model.

Elon Musk happens to be a tech CEO and also a space pioneer.

How can you build a personal brand through LinkedIn’s Publishing Platform?

Creating the perfect profile

Making a profile which reflects your professional life as well as your attitude is more likely to attract better networks. Did you know that adding a profile picture of yourself is more likely to attract greater number of people who fit your marketing plan?
Personalize your profile by utilizing LinkedIn features and also providing links to your other social media platforms.

Publishing properly

According to Entrepreneur, the American magazine and website, millennials now spend approximately 18 hours a day surfing through social media feeds. LinkedIn is the new age professional platform and more than 1 million people have published about 3 million posts. Engage your audiences by publishing posts that reflect what your brand wishes to establish.

Customize your feed by following people who can contribute to your brand

People who can contribute towards your ideas and help you establish better connections are the people you should keep on your feed. People who can give ideas to make better contents for your brand should be the networks you should follow.

Planning out Proper Content

To ensure that you’re personal brand gets proper recognition, your contents on your brand matters a lot! You must carefully plan out what showcases the ideas of your brand, and how that will be published.

Linking blog content in the publishing platform

Along with posts on your LinkedIn publishing platform, linking blog contents from your other social media accounts also give an idea of your brand. Other blogs or links that may be related to your personal brand can also be linked, to attract more networks.

We hope you will be able to get an idea on how personal branding on LinkedIn’s publishing platform takes place. There are several strategies to choose from and implement in your brand to get the maximum out of your business! Keep a positive mindset and your personal brand will prosper.