Social Media – Now the prime online branding for U.S. Olympians!

It is a known story that media or news has always played vital roles in the lives of sports persons. Sports provide content for media, which in turn promotes the performances of athletes. But the emergence of the social media and its gaining popularity has disrupted this traditional connection.

In some recent survey and surfing of the social media, it has been found that the U.S Olympians have posted their recent updates in their personal Facebook, Twitter and Instagram accounts. This has indeed exposed the other side of the usage of media. Instead of relying solely on the media to be the gateway of sports news and information, athletes are now controlling their own stories or narratives through Twitter, Instagram and Facebook. This is the prime way for U.S Olympians to get online branding through social media.

Use of social media for marketing

Basically the research that concerns the use of social media by athletes mostly centres on the marketing advantage. Therefore, quite naturally, the scenario is the same for the U.S athletes as well. Social media actually assists them with sports marketing, rather personal branding. Previously, Olympians were anonymous to the world. They were not that popular akin to sports like cricket or soccer. Hence, through social media, U.S athletes or Olympians have made their names spread globally. This is such a positive sign indeed!

Securing sponsorship with the help of social media

This is actually a very interesting aspect. I personally found this to be an ideal way to get yourself noticed when people deny you of your deserving position. Social media helps in getting names spread globally. The U.S Olympians have used their personal social accounts to get their names known to many. This is how they get noticed by brands who seek their fame for sponsorship. This has been a very effective procedure of all.

Watch the Olympians’ performance even after years

YouTube and other digital platforms are playing pivotal roles in spreading the culture of watching sports online. And that’s worldwide! In the yesteryears, only television was the savior. But now the scenario has changed by leaps and bounds. One can name an U.S Olympian very easily because people get to see their performance on social media every now and then. This is also branding or marketing to a great extent.

It is an undeniable fact that social media has brought fans closer to the action, as athletes use their platforms to connect with their followers and promote the brands sponsoring them. This is so because now more Olympians or athletes are available or accessible via social media and also brands have more partnership options than just the highly sought after gold medalists. It is such a positive side that now athletes are allowed to use social media to broadcast their own Olympic experience, with certain guideline restrictions. This has brought the Olympians so close to the entire world, which couldn’t even be imagined of getting live updates about Olympics, even a few years back. Things have indeed changed for the better.