Holiday Season Is Here! Follow These 5 Steps To Protect Your Personal Brand With Care

Recently I went through the tampering of contents and other cyber crime instances; I have found the situation to be horrifying. I realized the critical importance of having a personal online protection plan. 97% of all retailers are subject to cybercrime and even the ones using credit or debit cards etc. have already fallen prey to such situation.

This holiday season you should gear up for something new in order to have your personal brand protected. That is definitely your responsibility. I have come across a study which says that 68% of the entrepreneurs have suffered great setback and have got their personal brand names tampered. This has affected their business. You can follow some immediate steps to protect your personal brands. Let’s see what they are.

Verify your accounts –

Verification is very important because you have chances to see your accounts get hacked. I have personally felt a lot of trouble in dealing with Facebook problem regarding this. Actually people are careless with the e-mail accounts or social media accounts they use to register and sign in to services. But you have to pay for this if things go wrong due to your casual approach.

Business and personal information should be kept separate –

Any good accountant will tell you to keep your business finances separate from personal. And I would definitely suggest the same when it comes to protecting your personal brand online. When managing your online identity on social media sites like Facebook, Google Plus, Twitter, YouTube among others, make sure you have not mixed up your personal information with that of the professional ones. This will lead to a step forward to hampering your own brand.

Create positive image on social media –

This is important because if anything happens in your absence or someone tries to malign your name by hacking, your acquaintances or visitors to the website will inform you. Social media allows you to play to your strengths, choosing platforms that best allow you to showcase what you do well. So make your identity firm.

Get yourself protected on social media –

Stop using public devices to log into your account. Whether you own a PC or a MAC, you need to keep your device protected. Create strong passwords that none else can use. As with password security, use it, change it often but surely keep it a secret to yourself.

Buy online, e-commerce and your personal brand –

Make it a point that you are shopping on Internet safe e-commerce sites this holiday season. This is to make sure that the site is using HTTPS during the purchase process. This updating and following up will itself keep your personal brand protected.

Protecting personal brand online is definitely a tough task but being more careful and active will actually help you in the long run. Stealing your identity and then using that identity to make repeat purchases can potentially destroy your finances, and is certainly a criminal offense. But you are one who has to bear all the sufferings and face the loss. So better to be safe than sorry! Apply the steps discussed above to safeguard your personal brand and identity.