Real Estate & Social Media – A traction for building brand authority!

Things such as hiring a dedicated social media manager were unheard of even a decade ago. But with computer savvy and modern consumer, the scenario has changed into a completely different one.

Providing swift customer services in real estate and rolling out ad campaigns happen to be serious work. Properly qualified social media managers can be the key to a positive outcome from your social media profile for your real estate agency and creating the right online presence. But, where does the problem lie? Not all real estate agencies are aware of how hiring a social media marketer can help their companies grow to the optimum and gain more profits. Many agencies may consider this as a waste of time and money. But, if you need to attain the perfect balance between both, isn’t it ideal to hire a helping hand for your business? With a tight budget, a lot of people decide to take on the job of a social media manager by themselves. But certain infographics have revealed that the job of a social media manager takes away about 80% of the time that should be invested into managing other aspects of a company.

Therefore, hiring a social media manager separately will not only help you to manage your time, but also let you focus on other grounds for your agency that can allow you to earn extra dough!

Managing too many tasks for real estate at the same time will cause a downfall

When it comes to handling social media tasks, the person has to be skilled at it. A social media manager is not a person who will be scrolling through an Instagram or Facebook feed for hours. With a growing marketing team which may often consist of an IT head, a media specialist and a videographer, a social media expert will be available to make well maintained social media profile a reality. If you try to manage the tasks making appointments, gathering new sources, getting hold of eligible partners and also making a profile to attract more customers, you will fail out on making any of the tasks a success. A social media manager will be the voice of your social media profiles, and will make posts to boost a customer growth.

But when should you really hire a social media marketer?

Managing real estate is never child’s play. If you’re looking to grow your real estate agency, and you have the lack of time and skills to make an online presence of the same, you need to look for a social media marketer. What you must remember is that the social media marketer should have the knowledge of real estate, and know who they must collaborate with on an online platform. A social media marketer will also be able to share your real estate agencies with the means of posts that may attract potential buyers. All these activities are never possible alone, and that is when the need of a real social media marketer pops in.