SEO 2019 – 3 promising seo trends sure to be big hit!
- 2 Mar, 2019
SEO or search engine optimization is no more limited to stuffing a page full of important keywords. This entire process has come a long way. It has become an advanced science in recent years. It is an undeniable fact that Google has won the search engine wars. Their domination of the search engine market has led most SEO to be geared towards pleasing Google’s algorithms. But this actually doesn’t say that the future would remain the same.
But right now, as I go through the trends and my research work says that in the coming days, Google search or rather search engine will be more than just dealing with keywords. It seems that the future of SEO will have a lot less to do with keywords and a lot more to do with a user friendly experience. Let’s analyze a bit of the future of SEO.
Inclusion of voice search
This process has already begun but isn’t a practice till now. The future of SEO will surely include a strong involvement from voice search and most importantly that will revolve around content and keyword research. As the question answer and knowledge graph of Google is increasing, this method will also gain popularity with time. We may also find shift in content marketing in order to solve the immediate requirements and problems that may come through voice search.
Artificial intelligence will gain popularity
Tyler Thursby, a senior SEO analyst says that artificial intelligence has high chances to become the future of SEO. It is now evident that massive investments are being made by some of technology’s most influential companies. The search results through machine learning, helping translate user intent and semantic search queries are hugely being improved by the Google algorithm. This will become the most popular method in the coming days.
User experience can turn out to be a key player
Previously, SEO was just considered a job of the IT team. This myth might change in the near future. While SEO has many technical elements to it, it is actually an art form at its core. Only SEO professionals are not needed to solve technical arenas but also the ones who have mastered the art of interacting through web. As search results would become more and more customized, it is more certain that user experience will play vital role in the search process. If your content is not engaging or appealing, you will definitely lose out users, irrespective of how great your information is.
Even my experience says that content will rule over any other aspect in the near future. The content that is being created needs to be precise, yet informative. Just typing any keyword and getting information will not be the only matter endorsed. The scenario has started changing and with passing days that will create wave.
In recent times it has been calculated that not even 47% of users wait longer than two seconds for a page to load. This similar mentality can and should be applied to them finding what they are looking for once they are on the page. This will enhance the content richness further and that is inevitable.