Simple Guide to Using Quora for Marketing for Your Business

We all know that Quora can be a useful tool on the internet to look for answers whenever we need. But, more importantly, Quora can be an effective tool for your business’ marketing. And, not just for your business. It could be used to market whatever you want to. Proper marketing is a cornerstone for success, in most cases. And, Quora gives you a platform to market your business strategy at the best of your interests.

How to use Quora for marketing?

Include all relevant details at the beginning

Quora shows first 50 characters as a tagline to your profile. So, make sure you put all relevant and most important details right at the beginning, so that people can directly see the tagline. Whenever you answer a question, or post a question, that tagline is going to show.

For a completely professional outlook to your profile, add all necessary details. This helps people in understanding your interests and/or your business.

Find the best questions to answer

Marketing is in your own hands at the end of the day. Find the best questions that you’d like to answer. It could be a popular one, or it could be something you’re fully sure about. But, when you answer, take authority of it and provide brilliant insight to the required topic. People want to see concrete backing of any and every argument. So, back your answer with stats and anything that helps. That’s only going to increase your influence over the medium.

Add a page about your business

If you want to market your business, make sure you add a page on Quora about your business. The best way to deal with it is by asking people to review the business, and if you’ve got a high influence, it’s likely that the reviews will be good.

Link your social media accounts

An interesting way of marketing through Quora is if you link your other social media accounts to Quora. That way, whenever you post on Quora, the same will be done on your other accounts too, and people will take note of your presence.

Whenever you answer, resist the urge to make fun of even the most ludicrous of questions. Moderators are most likely to collapse your answer and that’s not going to help your cause.

Blog to increase attention

Blogging is an effective way of increasing attention on your Quora account. You can create a blog and publish your articles, and if they’re good enough – much like other social media websites – they will get shared throughout the website and amp up your marketing influence.

Quora is as helpful as it can get when it comes to marketing. So, if you still haven’t considered Quora as a helpful marketing tool, you need to rethink. Much like Reddit, LinkedIn and other social selling juggernauts, it is an incredible way to market yourself and make your business an eye-catching one.