Top 4 ways to step-up social media to sell real estate in Toronto

  • 1 Jan, 2019

It is hard to believe but it’s a fact that the majority of real estate market has moved online these days. Previously, it was an industry depended heavily on cold calling and traditional marketing. Now, it has become an industry that relies on social media marketing to a great deal! The trends of 2017 has seen an upward curve than the year 2016 and that says enough that real estate marketing has become so social media-oriented in the current scenario.

This situation is similar in Toronto as well. Many new projects and luxury apartments are coming in the near future. Therefore online marketing is perhaps the best solution for selling them. I have recently discovered that the return-on-investment for Facebook and Instagram ads was unbelievable.

Selling Real Estate in Toronto

Get the right hashtags optimized for your content

It is very important to know which trend is the current buzz in Toronto. Hashtags related to that should be optimized. Using the right real estate hashtags for your content is the ideal way for homeowners and buyers to find you and get attracted to the posts you create. That is an easier way to find your project ads. This should definitely follow the current trend in Toronto.

Realtor quotes should feature in your content

Whether you are promoting the concerned real estate project on Facebook or any other social platform, you should include Toronto based realtor quotes in your content. Using quotes and testimonials are definitely innovative ways to improve your overall content strategy and they will help to grow trust into your audience, if done near perfectly. There are huge numbers of different quotes you can use to create social media graphics for boosting up your real estate business. You should know the pulse of the buyers at Toronto and the quotes should be made, based on that.

Show the demonstrations through videos

Toronto has seen the emergence of real estate business and social media has actually transformed the entire sector into a new one! That sounds really exciting! YouTube is a huge trend in Toronto. Thus, you can show the demonstrations which may include the interior designs or the nitty gritty of the project structure with the help of videos.

Use more of Instagram

The fact that sets Instagram apart from other social media networks is that it has the ability to receive instant feedback on property and neighborhood photos. At present, Instagram is considered the fastest-growing social media platform that includes 800 million monthly users. Hence, this can also be a convenient platform to have your real estate project well promoted.

After a recent survey by the Canadian Real Estate Association, they have come to a conclusion that 82% of the realtors in Toronto use social media for their business, with a majority favoring Facebook as their platform of choice. This has really great impact on the entire industry. Thus, it is a proven fact that social media are indeed the best forum or platform to sell real estate projects in a more creative way! Most importantly, create content that you would want to read. That would help sellers get attracted to the posts. Use the platforms tactfully and wisely.