The Basics of Digital Marketing: A Guide for the Beginners

Digital marketing – the term has occupied ample space in today’s business world. You want to promote your trade – digital marketing is the key! Imagining growth of your business without it is simply a baseless fancy.

But, to learn ‘how to make it work’, you must try and comprehend the basics of digital marketing. To assist you, here are some of the most important fundamentals, providing you a better insight!

Understanding what digital marketing really is

Basics of digital marketing do not just encompass the websites, social platforms or online advertisements. It takes in various other key ingredients, such as data analytics, content publication, etc. Each of them is unique and holds same importance. A very balanced cocktail of them makes digital marketing happen in its full-fledged form. 

Fundamentals of digital marketing

Following are the very basics of digital marketing strategies, to be understood and conceptualized by every apprentice. 

Search Engine Optimization

To reach better marketing goals, you must increase the traffic on your website. Hence, you should optimize it in such a way that it ranks higher in the search results (SERPs). Few ways of approaching SEO includes –

• On page SEO:

  It focuses on the content that is existing ‘on the page’ of your website. You can easily research for the keywords, their intent and volume to get higher rank on SERPs. How you choose your keywords, carries immense significance when it comes to successful digital marketing.

• Off page SEO:

  It is mainly about your presence ‘off the page’, apart from your website. The back-links or inbound links created due to your connection with the publishers, affect your SERP ranking. Scripting guest write-ups, networking with other platforms and publishers, (and finally linking back to your own website), etc. can surely generate external attention.

• Technical SEO:

  The main focus of this type of SEO is on the technicalities of your website. Page coding, Data structuring, CSS file optimization, and many other things are taken care of under this SEO. It also concentrates on the loading speed of your website. The faster it is loaded, the more audience you get.

Social Media Marketing

Starting from driving traffic to increasing brand awareness, this marketing strategy helps in promoting your content on various social platforms. The channels which are useful for you are –

• Facebook
• Twitter
• Instagram
• LinkedIn
• Pinterest

There are many others, as and when they emerge with step by step technological advancements. 

Content Marketing

As the name suggests, this marketing strategy involves endorsement of your content to create brand awareness. The main aim is to generate customers by increasing traffic. The channels, through which you can help your content marketing strategy work, are –

• Blog posts
• Infographics
• EBooks
• Whitepapers

Apart from the above-mentioned ones, there are many other strategies like Native Advertising, Affiliate Marketing, Pay per Click, Online PR, Email Marketing, among others.

Start implementing these basics of digital marketing to expand your business. Promote and prosper like a pro!