Tips for a compelling SEO backlinking campaign that’ll still work in 2019!

When an external site or page links are linked to your website, it is known as backlink. Thus, a backlink is also known as “external backlink” or “inbound link”. You need to generate proper backlinks so that your SEO can be improved. A perfect backlink strategy can push the ranks of your website and pages at top positions in SERPs.

Create backlinks at the right time

Don’t generate backlinks until your website and pages are fully ready. That means you’ll have to generate backlinks after your website becomes fully enriched with high-quality contents and data. Otherwise, your site and pages will go down in ranking in SERPs.

Resolve all technical & UX issues

You need to fix all technical and UX issues so that backlink and other SEO activities can be improved. You need to ensure increased site loading speed, increased mobile-friendliness, no duplicate content, no duplicate metadata, no canonical error and no incorrect use of directives.

Redirect Chains

See the following image-

The above picture shows that PAGE B is acting as a buffer between PAGE A and the last destination PAGE C. And PAGE C is scrapped from its authority. Hence, you need to redirect PAGE A to PAGE C. See the image below.

Now you can send link/authority directly to the page, and it is more effective than linking through a buffer. You can also use 302 redirects, through it’s a temporary redirect and it happens accidentally, in general.

Reclaiming lost link or 404 link reclamation

404 link reclamation is the easiest way to reclaim lost links. You can use Google Search Console or Screaming Frog to find 404s like Crawl > Crawl errors > Not found or Response Codes > Client error-4xx. Then you can use the tools like Ahref or Majestic to see what 404 pages have backlinks. If you find pages with link authority, then you must use 301 redirects to a relevant page or to your website.

Fix all broken external links

External links used in your site always leak their authorities. So, you need to audit your site regularly to find the broken external links. Check the external links of the contents and the comment section as well. You can use the tools like Ahref or Screaming Frog to identify the broken links.

Site Architecture should be perfect

Your site’s architecture and design should be such that backlinks don’t face any problem to link with it. Use such an architecture strategy that backlinks can be forced to connect with content-rich pages instead of unimportant pages of your website.

Find & use linkable assets

Find such blogs and contents which are enriched with useful information relevant to the subject of your website. Then, you can generate backlinks and these will be beneficial for your SEO.

Quality indicators of backlinks

You need to choose the backlinks so that they can be categorized according to the basis of relevance with the subject of your website.

100% relevant links are very low in number. But, these links are most effective for proper backlink activities. To utilize 75% relevant links, you need to focus on “bodybuilding/content building” opportunities. 50% relevant links are useful for such websites who have subjects like “fitness” or “healthcare” and “sports”. 25% relevant links are useful for websites having subjects like healthcare, nutrition, men’s blog, women’s health etc. You can use 0% relevant links only as examples to show the types of websites from where the links have been fetched.

Authority

Use various link analysis tools like Ahref, Majestic or Open site explorer to find whether the links used as backlinks are from authoritative or respected sites or not. Sites with extensions like .gov, .gov.in, nic.in etc are considered as authoritative sites.

Analytical Tools

Use analytical tools to find out how much traffic the backlinks can draw to your website and pages. You need to audit the traffic regularly, so that you can optimize your backlinks accordingly. Also, by using the tools like SEM Rush or Ahref you can know the traffic of any other website, and you can generate backlinks from the sites of huge traffic.

Indexation

Target websites need to be indexed. Otherwise, if you generate backlinks from an un-indexed website, then Google will consider that as offensive and rank of your website will go down in SERP. Type a website name like abc.com in Google search box, if the website’s name does not show up in SERP, then avoid that website.
These are the basic techniques to generate backlinks securely to optimize your website. I hope that this guide will be helpful for you to understand the real truths about SEO backlinks.