Top 15 LinkedIn Selling Ideas for 2019

According to research, 75% of B2B buyers use social media to make decisions. However, it is still the case that many sellers are just getting started with LinkedIn. It seems that most of them don’t know what to do. I suggest you to do this for at least 15 days in the next month. After those 15 days you’ll have a better idea of whether LinkedIn should be a part of your selling routine or not.

Here I have listed 15 ideas for spending 15 minutes a day selling with LinkedIn:

Day 1: Add new connections:

Think about your top targets and contacts, search for them particularly and add them. Be sure to customize the message you send them while asking to connect.

Day 2: Customize Pulse:

Pulse will give you regular updates and ideas for posts.

Day 3: Search for vital prospects and referral sources:

Find “Advanced” search on the top of the main page. Search for people you want to connect with.

Day 4: Join groups:

Join up to 50 groups in the areas where you can find buyers, clients, influencers and competitors. Follow members in the group that you want to see news updates on.

Day 5: Send messages:

Go one by one through your connections and say hello, catch up, check in or set meetings with people who would be worthwhile. Scan your connections and the connections of your connections for people who would be valuable to do this with and then reach out.

Day 6: Find alumni and connect:

LinkedIn will help you search for people with whom you share school, work or other connections.

Day 7: Follow companies:

Search for and follow companies that are important to you—customers, prospects, partners, competitors and vendors.

Day 8: Send messages:

Yes, once again. You’re here to sell. So, make connections.

Day 9: Identify relationship targets.

Highlight at least 15 people whom you don’t know currently but you want to be connected to.

Day 10: Connect with targets.

Review each relationship target’s profile for similarities or reasons to connect such as work interests, past work experiences, mutual connections or so on.

Day 11: Study profiles.

Find profiles that are interesting. See how people describe themselves and what do they post. Then review your own profile and make updates.

Day 12: Look at who’ve viewed your profile:

Scan who is viewing your profile.

Day 13: Scan groups:

Scan people in groups to see who you might want to follow.

Day 14: Send messages:

One more time. Keep on connecting with people. Selling on LinkedIn doesn’t happen without selling.

Day 15: Track results:

Take a few minutes to assess the results. How many connections did you make? Did you create any business initiatives forward in any way? Do more of what’s working and do less of what’s not.

Getting started with LinkedIn does not have to be overly time consuming. If you spend just 15 minutes a day, you’ll be tapping into this powerful social selling tool and building important business relationships in no time.