Tried and tested B2B social media sales & marketing tactics

Social Media is the most important platform for communications in the digital world. So, this platform should be used to grow your B2B sales and marketing initiatives, by engaging maximum audience. To achieve such purposes, you need to follow some definite rules. Here, I will discuss few effective rules that you can grab readily and implement in your forthcoming marketing effort.

DAILY ACTIVITIES

RESPOND DAILY

Daily respond to all messages, mentions, tags etc. Try to respond quickly after a person makes a query. Late responses decrease the brand value of your business.

SOCIAL MEDIA POSTS

You need to make effective posts in Social Media channels, mainly on Facebook. Your contents must attract more audience. Write simple contents with no complex tone, use future tenses mostly, use the active voice, don’t declare yourself as a best and try to keep each content short and informative.

CURATE CONTENT

When writing contents to respond a customer, try to make a conversation relevant to the subject of the customer’s words. At the same time, you should try to show that your company is a perfect brand to meet the needs of the customer. Apart from that, when updating your website, you should modify your contents accordingly, so that they contain the latest demands of the customers.

SCHEDULE YOUR POSTS

You should maintain an editorial calendar, so that you can schedule your posts to be published at various social media channels. Daily, you can schedule 3-6 tweets per day on Twitter, 1-3 posts on Facebook, 1-2 posts in LinkedIn, 1-2 posts on Instagram etc.

ASK EMPLOYEES TO SHARE

Ask your employees to share your contents and posts to their personal profiles, pages, groups etc. To encourage them to do so, offer them monetary rewards, team activities like group picnic or leisure and employee recognitions like job promotions.

MONITOR YOUR COMPETITORS 

Give the task to some employees to monitor the social media activities of your competitors. You can also use some tools that will notify you constantly about the posts, mentions, keywords which are used by your competitors.

UPDATE YOURSELF DAILY

You need to get updates and notifications of your business profiles of various social media channels. At first, you need to subscribe for E-mail notifications to get regular updates through Emails, join various Facebook groups, follow important individuals on Twitter-LinkedIn-Instagram, attend various online or offline conferences, catch up your favorite podcasts like latest stores or series etc.

WEEKLY

CREATE GOOD RELATIONSHIP WITH THOUGHT LEADERS

“Thought leaders” are such people who are considered as respectful people in social media platform and who are very popular among many people in digital world or offline. If you share their social media contents or mention them in your contents then that may increase your brand image. For that, you need to follow them or need to connect with their profiles in various social media channels.

COLLABORATE AND TEAM UP WITH VARIOUS GROUP

Make conversations with many people by joining various teams at social media. This will help you to understand the latest demands, technologies, trends etc.

SHARE CONTENT TO THIRD PARTY SITES

There are various sites and pages where you can share your contents from your profiles of various social media channels. To draw more traffic to your business, this approach is very important.

CREATE INTERACTIVE CONTENTS AND USEFUL BLOGS

For high-quality promotion campaign, you need to create interactive contents and social media promotion platforms like Vortigo helps to create this. You can also create online polls or quiz in social media channels to create excitement among the people. Create useful and interactive articles in your blogs and post their links in social media channels.

MONTHLY

SET-UP AND PROMOTE EVENTS AND WEBINARS

On a monthly basis, arrange new events and webinars and promote them. And for promotions, create unique cover pics, profile pics, themes etc. with high-quality graphics, use unique hashtags when writing any content in social media, host a contest or quiz etc.

TRACK PERFORMANCE

You can use various social media analytical tools and tracking features of social media channels to track the traffic, likes, comments, shares, reviews etc. on monthly basis. These details will help you to create a new strategy for future social media activities.

QUARTERLY

REVISIT YOUR STRATEGY

Keep track of the performance of your contents like how your hashtags performed, which topics and keywords drove more audience etc.

REUSE MOST EFFECTIVE POSTS AND CONTENTS

If there are posts and contents which have attracted a huge audience, then find a way to re-use those so that you can attract more people again.

REPORT TO YOUR AUTHORITY 

You should report the details of social media performance to your authority quarterly and should take the suggestions from your experienced authority to formulate a new or modified strategy.