Useful guide to create a powerful social selling action plan for B2B

Nowadays, social media platform is used for online promotional campaigns for almost all types of businesses. And apart from B2C marketing, this platform helps in B2B marketing also by helping you to connect with various business owners easily. Your main purpose is to generate maximum leads to earn proper revenue. And by social selling, you can be successful.

SOCIAL SELLING BASICS

Social selling is a technique by which you can directly generate lead online. Social selling is a process in which at first you need to find such people who are interested in your products, then follow them and build a good relationship providing helpful contents and suggestions, and finally make sure that these people buy your products.

LinkedIn’s social selling index categorizes the social selling process with the four steps- establishing your professional brand, finding the right people, engaging with the insights and relationship building.

TECHNIQUES FOR B2B SOCIAL SELLING

CREATE A NICE FIRST IMPRESSION

Make your social media profiles in such a way that it can present the details of you and your business in a nice manner. Use eye-catching contents, simple and useful bio of business, warm greetings etc. so that people can feel your business is too much supportive and friendly to them. Share your contact details and location details in a simple manner.

GROW YOUR CREDIBILITY

When publishing posts and writing reviews or comments in social media channels, then use important information or articles relevant to your business subject so that people can understand that you and your company are highly experts about the products you sell. Try to respond to every query of every individual like an expert and add thoughtful insights. You can make posts by tagging such people who are useful for your business, and you can mention them in important contents as well. On LinkedIn, you can ask for recommendations or can endorse others. These all approaches can grow the credibility of your business and brand.

TRACK THE RESULTS OF CURRENT SOCIAL SELLING INITIATIVES  

You can easily calculate the amounts of leads that have been generated from each initiative. You can use the tools like Leadfeeder to find out on which pages of your website your visitors from social media are exploring. These approaches are useful to know that how you should market your products on social media platform to generate more leads.

MONITOR RELEVANT CONVERSATIONS 

Carefully observe the conversations made on social media about your business and products. Try to understand the people’s view, their problems and demands. Seeing these details, you can easily customize your future conversations with the visitors, so that a good relationship can be made which may help to generate leads.

LIKE RELEVANT PAGES & JOIN RELEVANT GROUPS

You need to like the pages on Facebook and join the groups of Facebook and LinkedIn which are relevant to the domain of your business. There you need to engage in conversations with more and more people like an expert and have to answer their queries. You need to make a good relationship and have to generate leads.

KEEP AN EYE ON NOTIFICATIONS

Always keep a watchful eye on the notifications of your social media posts and comments. Use industry-specific hashtags to see the words and conversations of the people. These approaches will help you to understand the problems and demands of the people. You can create a private Twitter list of potential customers or create a list of your close competitors so that you can always get notifications about their activities.

TRY TO GAIN TRUST

You can share the achievements of your business, positive reviews and positive testimonials of your clients on your social media business profiles. At the same time, ask the satisfied clients to write positive reviews and to give a high rating. Respond to every review and query accordingly. All of these approaches will gain trust from your clients and potential clients.

ALSO KEEP RELATIONSHIP OUTSIDE SOCIAL MEDIA

Try to convert all of the social media followers into Email subscribers, so that you can keep in touch with them more frequently via Emails. If they provide you phone or mobile numbers, then you can call them or send SMS frequently. These social media followers must understand that your business is very much supportive and helpful.

All of the above-mentioned techniques can help you to promote your brand more effectively and will be helpful to generate more leads and conversions. Your social media B2B marketing performance can reach new heights, if you follow this guide perfectly.