What is the future of LinkedIn & what business professionals will achieve?

The recent update by LinkedIn was a whole lot of surprise for all of us. There are quite a few speculations made regarding how the future of LinkedIn would be like and how would business professionals make the maximum profit out of it. Now that Microsoft owns LinkedIn, the former doesn’t see it just as a social networking platform.

Microsoft ideally wants LinkedIn to be a product that is purchased off the shelf.  It can be said that over the next few years, you will see less and less integration with external software and more integration with other Microsoft products.  Most importantly, LinkedIn has its focus mainly on job seekers and this aspect is expected to remain the same.

Advance feature of LinkedIn will be available

This comes as good news for all. Free version of the same will be available in the near future. This has a lot of prospect. The business professionals now do not have to think much about the expense on this platform. Even the ones who are not the paid members over here can make the maximum benefits. LinkedIn will open the doors for networking and an array of potential clients.

Video connection invites

One of the biggest issues that all social media networks face is marketers trying to automate the lead generation process. This leads to users getting spammed or blocked from a certain social platform. But the scenario is expected to change in case of LinkedIn. LinkedIn has accomplished a commendable job in limiting this. This will definitely increase the users and most of them would definitely be business professionals. This will certainly enhance the exposure for your company and you can get the best of the clients as well as the employees you are looking for.

Virtual meetings would be easier

Technological convergence is the main reason because of which the entire process of technology is developing. Microsoft purchased the Skype technology, thus it has full control on the video communications space. Therefore, it can start adding Skype into its other products as well. It has been speculated that with this new addition, the virtual meetings would be easier and smoother. This is the biggest benefit or advantage that the business professionals will enjoy. If virtual meetings can be accomplished easily, half the work is done. The emergence of new technology, rather better ones gives the opportunity to accomplish work in smoother ways and this will certainly be highly beneficial.

It is true that businesses need concrete online presence in order to keep up with the increasingly competitive market. There is no doubt about the fact that LinkedIn is one of the most powerful platforms to help business owners jump-start their brand’s presence. Few of the future predictions regarding the same have been made and of course business professionals will be able to enjoy new advantages out of it. The entire process has high chances of getting better every year. And with Microsoft coming with new plans to upgrade the platform, the usage and the benefits will see newer dimensions for users!