The top 5 Link Building Strategies To Increase SEO Rankings In 2020

For successful SEO, you need to engage a huge amount of web traffic. Almost all web visitors look to find essential information. Thus, you need to add authoritative links on your website. These links will drive your web visitors to informative web pages. But, you can’t add harmful links. You need to create the most effective link building strategy. 

Link building is a tactical game. You mustn’t add links instantly. You have to create a link building strategy and follow a gradual process to implement it. Below I have discussed 5 easy link building strategies that would help you to boost your SEO effort efficiently: 

Guest Blogging for link building strategy 

Guest blogging is the most popular link building strategy. Various studies have found that more than 90% of inbound links are generated from blogs. Also, guest blogs can drive approximately 60% more visitors. Your link building strategy must consider the following points: 

• Target such blogs from where visitors share guest posts to Social Media Channels. 
• Your preferred guest posts must be channelled from trusted platforms 
• Your promotional contents must be featured on the blogs which are in good ranking positions in search engines. 
• Study the behaviour of the audience in your preferred blog 
• Study the user-experience of blog readers 
• Study the contents of popular blogs

Infographics for link building strategy 

The popularity of infographic contents has increased rapidly. Some latest studies have found that there is an 800% increase in the demand for infographics. With infographics, you can generate about 40% more links than a blog post. To create a link building strategy with infographics, consider the following points: 

• Select an efficient Graphic Designer. Ask him or her to make an infographic for you. 
• Infographics can be used to send and receive any type of idea or topic. 
• Infographics are expensive. You need to create a budget in this regard. 
• Previously, infographics used to go viral. But, nowadays, you have to make them shareable. 
• Create a gifographic. These gifographics follow the infographic model but produce animated gifs. In normal infographics, you will get only static images.  

Social Media to create a link building strategy 

To create a link building strategy, you need to use the Social Media platform effectively. Almost all internet users access one or more Social Media Channels. Thus, follow the below-mentioned points: 

• Try to initiate healthy conversations with social media users and keep them engaged. 
• Promote your brand, business and products on Social Media Channels. 
• Many enthusiasts may share links of informative posts with you. You can add them on your website. 

In your link building strategy, emphasize links of trusted sites! 

Search Engine crawlers give importance to those websites which possess links from trusted sites. Otherwise, ranking positions of those websites in search engines get affected. Some trusted and authoritative sites are:

• Forbes
• Huffington Post
• The Times of India 
• IndianRail.gov.in
• TCS

Create a link building strategy after studying the backlinks of your competitors 

Create a link building strategy after monitoring the activities of your competitors. These activities are:

• Keywords used by competitors to source links 
• Ranking positions achieved by the pages of the competitor’s website. Visit those pages and check the backlinks. 

Create an effective link building strategy by combining the above-mentioned steps. You need to follow them before adopting advanced techniques.